How VSL Copywriting Can Build You a Six Figure Business
When it comes to building a prosperous organization, there are a lot of different strategies that you can use. One of the most powerful methods is VSL copywriting. VSLs can help you build a six-figure business in record time, and they are becoming more and more popular every day.
In this article, I’ll talk about the benefits of using VSLs and how they can help you achieve your business goals.
SEO Can Be Expensive and Takes Forever
You’ve spent thousands of dollars on SEO, social media marketing, and branding in the past month. And you still don’t have a single customer?
Well, sheesh – don’t get me wrong here, but I’d say the goal is to increase cash flow and have a rocking ROI, not run your business into the ground.
But be of good cheer, me hearties. Because you don’t have to lose money, and it doesn’t have to take years to build a six-figure business.
Listen, the power of video is undeniable. In a world filled with information, VSLs (video sales letters) are one way to ensure your message gets through and creates a powerful connection between you and your audience.
A VSL is a type of video that’s designed to sell a product or service. They run anywhere from 5 – 40 minutes long, depending on the purpose, and typically consist of a series of slides with accompanying voiceover.
Even though they might not look inspiring, VSLs can be conversion monsters in the right hands.
The key is to create a VSL that speaks to your audience that weaves a compelling story filled with practical, relevant information that your audience will find valuable.
If you can do that, you’ll be surprised at how many people are happy to watch your VSL to the end. Seriously, people love to be informed. If you give them a documentary on a topic that matters deeply to them, they will happily watch it.
Same with a VSL.
Unlike most documentaries, however, when you hook and reel your audience in with an expertly crafted VSL, you can literally turn on the money faucet.
Here’s why.
VSLs Convert Better than Long Form Sales Letters
You may have noticed that many people would rather watch and listen than read. I mean, that’s been repeatedly proven in study after study.
It’s just the way we’re wired.
We’re designed to take in information through our eyes and ears much better than through reading alone.
Of course, I’m not knocking long-form sales letters. Well-written ones work – and pretty darn good too. VSL copywriting uses all the same sorts of copywriting techniques, sales psychology, and even NLP.
But VSLs still blow long form sales letters away to the tune of 300% better conversions. And that’s particularly true for cold traffic.
A great VSL isn’t an indulgence. It’s a necessity. Check out VSL samples from Will Blesch.
VSL Writing Has a Great Track Record of Building Six-Figure Businesses
I talk about this in-depth in my own VSL that sells my VSL copywriting services, but uh – you have heard of Dollar Shave Club, haven’t you?
These guys wrote a badass VSL, launched their business, and today they’re rockstars in the world of men’s grooming.
See, a high-converting VSL is the key to growing your business quickly. By investing in quality traffic and directing it to your VSL, you can see a significant return on your investment in comparison with other marketing strategies.
Your VSL is the gateway to your sales funnel, and if it’s persuasive enough, you can see massive growth in your business in a very short period.
Related: Will Blesch’s FAQs on Copywriting
You Can Control the Sales Process with a VSL
Have you ever written a sales page, only to have people scroll around, skim read, and then pick which bits to read in whatever order they choose? It can be enough to make any business owner or marketer cry.
However, with VSL copywriting you can control the conversation in people’s heads. You can decide what information people see and when they see it. You can also control the presentation’s pacing, ensuring that people have time to absorb the information before moving on.
Those watching have to engage with your pitch in the order you choose when they play your video. You can focus on their pain, build trust, present your solution, explain its benefits, provide proof, and justify the price in one logical flow that takes them from curious to convinced and ready to buy.
A VSL Can Benefit Your Business
For B2B markers, VSLs can be presented as webinars – arguably the most powerful way of selling high-ticket items to switched-on prospects.
Who wouldn’t want to see a video of somebody walking them through how your product works before they buy it? You can control the whole environment, unlike making a sales call where anything can happen.
And because webinars are essentially VSLs in disguise, they tend to be very well received by even the most suspicious of buyers. You can use them to show off case studies and customer testimonials and conduct interviews with industry experts.
Of course, they work wonders in B2C markets, too, with stellar results in a broad range of niches, such as weight loss, self-help, spirituality, alternative medicine, and more.
Have a Project in Mind? Contact Will to Discuss Your Needs
Check Out Some VSL Samples
VSL copywriters like me possess an intimate understanding of how words can be used to create desired outcomes, and their skills are in high demand in today’s fast-paced, highly competitive world.
Remember that a video sales letter, or vsl, is a powerful marketing tool that has the magic to call forth (potentially) millions of dollars in revenue.
I specialize in creating VSLs that are both informative and engaging, and I would be happy to have a conversation with you about it.
If you’re looking to make a real impact with your services or products, partnering with a VSL copywriter is one of the smartest things you can do.
With that said, here’s the VSL I wrote to sell my own services.
